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Service Design in a Hospice
Type of work
Service design
Date
March 2020
Description
As strategic designers, we face not only the systemic complexity of a
social organization, but also a sensitive territory of great human
warmth, where the value of life is put at stake every day. This was a great challenge for us as designers, since we had to delve deeply into this territory to articulate all those factors that involved the organization, the people inside and outside, and all the activities around it, so we could detect opportunities and provide, from design, a new reality with deep meanings.
Challenges
Work together with all the actors of an organization in the context of the Covid pandemic
Learnings
The importance of the rol of design to choreograph a service in order to improve all of the values that it delivers.
Skills
Ethnography, analytical & systemic thinking, opportunity & insight detection, user mapping, ideation, strategic planning
Other designers involved
Bianca franceschini, Clara Venini, Guadalupe García Samartino, José Llambí
Process
